Privacy Policy

Last Updated: 21 August 2026

E-Transact Technology Sdn Bhd (ETSB) (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy PolicE-Transact Technology Sdn Bhd (“ETSB”, “ETicketing”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you access or use the ETicketing.my website, mobile application and related services (collectively, the “Services”).

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us, information collected when you use our Services, and information received from third-party services where applicable.

1.1 Account Information

When you create or maintain an ETicketing account, we may collect:

Full name
Email address
Mobile phone number
Account information
Membership information
Login and authentication information

This information is used to create and manage your account and provide you with our Services.

1.2 Google Sign-In

ETicketing provides the option to create or access an account using Google Sign-In.

When you choose to use Google Sign-In, we may receive information associated with your Google account, such as:

Name
Email address
Profile information made available through the Google Sign-In service
Information necessary to authenticate and manage your ETicketing account

The information received through Google Sign-In is used to create and manage your ETicketing account, provide secure login functionality and provide membership-related services.

Any additional use of your information for marketing or promotional purposes will be handled in accordance with applicable laws and your preferences or consent, where required.ose beyond account creation and login unless you separately consent to additional uses, such as marketing communications.

1.3 Booking Information

When you make a bus ticket booking through ETicketing, we may collect:

Passenger name
Contact information
Travel date and time
Departure and arrival locations
Bus operator
Seat information
Booking reference
Ticket information
Other information necessary to complete and manage your booking

This information is used to process your booking, issue your ticket, facilitate your journey and provide customer support.

1.4 Payment Information

When you make a payment through ETicketing, your payment may be processed by third-party payment service providers.

Depending on the payment method used, we may receive information such as:

Transaction amount
Payment status
Payment method
Transaction reference
Payment confirmation

Payment card details and other sensitive payment information may be collected and processed directly by the relevant payment service provider. Where applicable, such information may not be stored by ETicketing.

1.5 ETPoints and Membership Information

If you participate in ETPoints or other ETicketing membership programmes, we may collect information relating to:

Points earned
Points redeemed
Reward history
Membership status
Promotional eligibility
Redemption history

This information is used to manage your membership, calculate and maintain your reward points, process redemptions and provide membership benefits.

1.6 Device and Technical Information

When you access or use our website or mobile application, certain technical information may be collected automatically, including where applicable:

Device type
Operating system
Application version
IP address
Device identifiers
Browser information
Language and regional settings
Crash reports
Application and website usage information

This information may be used to maintain and improve the performance, security and reliability of our Services, as well as to identify and resolve technical issues.

1.7 Location Information

Where applicable, the ETicketing mobile application may request access to your device’s location information for features that require location-related functionality.

You may manage or disable location permissions through your device settings.

2. How We Use Your Information

We may use your personal information for the following purposes:

Create and manage your ETicketing account
Process and manage bus ticket bookings
Issue and manage electronic tickets
Process and verify payments
Provide booking confirmations and other service-related communications
Provide customer support
Manage ETPoints and membership benefits
Provide promotional rewards and offers
Send service-related notifications
Improve our website, mobile application and Services
Analyse the performance and usage of our Services
Detect, investigate and prevent fraud, abuse or unauthorised activity
Maintain the security of our Services
Comply with applicable laws, regulations and legal obligations
Protect our rights, property and use

3. Marketing and Promotional Communications

Where permitted by applicable laws and, where required, with your consent, we may send you information relating to:

Promotions
Discount codes
ETPoints rewards
Membership benefits
Special offers
New features
Campaigns
Other ETicketing products, services or updates

You may opt out of marketing communications at any time by following the unsubscribe instructions provided in the relevant communication or by contacting us using the details provided in this Privacy Policy.

Please note that opting out of marketing communications will not prevent us from sending important service-related communications, including booking confirmations, payment notifications, ticket information, security notifications and account-related messages.tant service-related communications, including booking confirmations, payment notifications and account-related messages.

4. Cookies and Tracking Technologies

We may use cookies, pixels, software development kits (SDKs), tags and similar tracking technologies on our website and mobile application.

These technologies may be used to:

Understand how users interact with our Services
Improve website and application functionality
Monitor website and application performance
Analyse usage and trends
Measure advertising effectiveness
Measure conversions and campaign performance
Support marketing and remarketing activities
Deliver more relevant advertisements and promotional content
Detect and prevent fraudulent or unauthorised activity

Depending on the Services and campaigns being used, we may use third-party analytics and advertising technologies provided by companies such as:

Google, including Google Analytics and Google Ads
Meta Platforms, Inc. (“Meta”), including Meta advertising and tracking technologies
TikTok, including TikTok advertising and tracking technologies

These third-party technologies may collect information such as your IP address, device information, browser or application information, interactions with our website or application, and information about your interactions with advertisements or campaigns.

The information collected through these technologies may be used to measure advertising performance, attribute conversions, create audiences, support remarketing and improve the effectiveness of our advertising campaigns.

Depending on the technology and platform used, you may be able to manage certain cookies, permissions or tracking technologies through your browser, device settings or the relevant third-party platform.

5. Third-Party Service Providers

We may engage third-party service providers to support the operation and delivery of our Services.

These providers may provide services including:

Payment processing
Cloud hosting and infrastructure
Analytics and measurement
Customer support
Push notifications
Email communications
Advertising and marketing
Fraud prevention and security
Authentication and login services
Other technology and operational services

Third-party service providers may process personal information on our behalf or as otherwise permitted under applicable laws.

Where appropriate, these third parties may have their own privacy policies governing how they process personal information.

6. Sharing of Your Information

We may disclose or share relevant personal information with third parties where reasonably necessary for the purposes described in this Privacy Policy.

These parties may include:

Relevant bus operators
Payment service providers
Technology and cloud service providers
Analytics and measurement providers
Customer support providers
Advertising and marketing service providers
Fraud prevention and security providers
Professional advisers and service providers
Government authorities, regulators or law enforcement agencies where required or permitted by law

We will only disclose information where reasonably necessary to provide our Services, process transactions, operate and protect our business, protect our users, or comply with applicable legal requirements.

We do not sell your personal information to third parties for their own independent marketing purposes..

7. Information Shared with Bus Operators

When you make a booking through ETicketing, certain passenger and booking information may be shared with the relevant bus operator.

This may be necessary to:

Confirm your booking
Issue or validate your ticket
Verify passenger information
Facilitate boarding
Provide the transportation service
Manage changes, cancellations or other matters relating to your booking

The relevant bus operator may have its own privacy policy and data handling practices. We encourage you to review the applicable privacy policy of the relevant bus operator where appropriate.

8. Data Security

We implement reasonable technical and organisational measures designed to protect personal information against risks such as:

Unauthorised access
Unauthorised disclosure
Loss
Misuse
Alteration
Destruction

However, no method of electronic transmission, communication or storage is completely secure. While we take reasonable measures to protect your personal information, we cannot guarantee the absolute security of information transmitted to or stored by us.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

Provide our Services
Maintain your account
Process transactions
Maintain booking and transaction records
Manage ETPoints and membership benefits
Provide customer support
Resolve disputes
Prevent fraud and abuse
Comply with legal, regulatory and accounting requirements

When personal information is no longer required, we may securely delete, destroy or anonymise it in accordance with our applicable policies and legal obligations.

10. Your Privacy Rights

Subject to applicable laws and regulations, you may have rights in relation to your personal information, including the right to:

Request access to personal information held about you
Request correction of inaccurate or incomplete personal information
Request deletion of personal information where applicable
Withdraw consent where processing is based on consent
Opt out of marketing communications
Request information about how your personal information is handled

To exercise your rights or make a privacy-related request, please contact us using the contact details provided below.

We may need to verify your identity before processing certain requests.below.

11. Account Deletion

You may request deletion of your ETicketing account by contacting us using the contact details provided below.

Upon receiving a valid account deletion request, we will process the request in accordance with applicable laws and our legal, regulatory and operational requirements.

Please note that certain information may need to be retained after account deletion where reasonably necessary or required for purposes including:

Financial and transaction records
Booking records
Fraud prevention
Dispute resolution
Legal and regulatory compliance
Protection of our legal rights

Where information is retained, we will continue to handle it in accordance with applicable privacy and data protection requirements.

12. Children’s Privacy

Our Services are not intended to knowingly collect personal information from children without appropriate consent where such consent is required by applicable law.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can review the matter and take appropriate action.

13. International Data Transfers

Some of our third-party service providers may process or store personal information outside Malaysia.

Where personal information is transferred to or processed in another country, we will take reasonable steps to ensure that the information is handled in accordance with applicable privacy and data protection requirements.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, technology, business practices or applicable legal and regulatory requirements.

Where appropriate, we may notify users of material changes through our website, mobile application, email or other appropriate communication channels.

The latest version of this Privacy Policy will be made available on this page together with the applicable “Last Updated” date.

15. Contact Us

If you have any questions, requests or concerns regarding this Privacy Policy or the handling of your personal information, please contact us:

E-Transact Technology Sdn Bhd (ETSB)
Website: eticketing.my
Email: helpdesk@eticketing.my

When contacting us regarding your personal information, please provide sufficient details to help us understand and respond to your request.